WHAT WE DO
We make sure you are headed in the right direction with the tools you need to reach your tourism growth goals.
The Pacific Tourism Institute (PTI) collaborates with a wide range of public and private organizations to support their mutual growth ambitions in sustainable tourism.
We work with tourism ministries, destination resorts, tour operators, private investors, community governments, local residents, attractions, parks and recreation entities, universities, destination marketers, and economic development groups.
But most importantly, we help all these stakeholders work together toward common, sustainable tourism growth interests. Bringing innovative and practical solutions to these collaborations is the core of the Pacific Tourism Institute's expertise.
Here are a few examples of our projects and assignments:
Tourism Attraction Development:
Fiji -- The Pacific Tourism Institute is consulting with the Lautoka, Fiji chamber of commerce to plan an interactive new visitor attraction that will tell the fascinating story of sugar cane agriculture in the islands. This agri-tourism experience blends the history of sugar plantations in Fiji with the unique legacy of 19th Century Indian immigration and the cultural impact on Fiji and its indigenous peoples.
Iowa, USA -- Chicago-based Go The Distance Baseball purchased the iconic Field of Dreams movie site in rural Dyersville, Iowa with ambitions to create America's premiere week-long youth baseball and softball tournament venue. In addition to providing strategic counsel and customer experience management advice, PTI principals conducted two important surveys among key target groups to inform feasibility analysis, product development, marketing strategy, and local stakeholder relations.
Community Destination Marketing: PTI principals are part of an initiative to brand and promote the small beachside community of Laie, Hawaii as a legitimate tourism destination. This Destination Laie campaign is designed to take full advantage of a newly-built hotel and significant product development investments at the neighboring Polynesian Cultural Center.
Professional Tourism Learning:
Indonesia -- At the invitation of the Asian Productivity Organization in Tokyo, a PTI principal was engaged as a resource expert, workshop instructor, and project consultant for a seminar in Bandung, Indonesia focused on the development of rural tourism. Participants were representatives of government and private firms from across Asia and the Pacific.
Hawaii, USA -- PTI organized and implemented a week-long Hawaii Rural Tourism Study Mission for the Asian Productivity Organization. Seventeen participants from Cambodia, Fiji, Nepal, Pakistan, Philippines, Sri Lanka, Taiwan, Thailand and Vietnam attended intensive learning workshops, made small-group presentations, and visited 12 successful rural tourism sites on Oahu's Windward Coast and North Shore. All participants gained invaluable insights about best practices in rural tourism development, operations and marketing.
LAURIE R. PREECE
Laurie is an experienced business leader and community coach with unique skills in collaborative planning and collective impact. Laurie is certified as a facilitator by the Institute of Cultural Affairs and is frequently requested to speak at professional and educational conferences about her successes in bringing together diverse stakeholders to develop common goals and effectively collaborate on implementation of community projects. Laurie is a community consultant with Nashville-based Alignment USA which focuses on high-profile collective impact initiatives around the country. She has traveled across North America, Asia, the Pacific and Europe, and these experiences have established familiarity with a wide range of global destinations and cultures. View Laurie's LinkedIn profile by clicking here.
DAVID K. PREECE
David has over 35 years of leadership experience as a corporate executive and university professor. He currently serves as the Academic Director of the Center for Hospitality & Tourism at Brigham Young University-Hawaii, and is also a professor of marketing in the Business Management Department. David's previous professional roles include CEO of the Rockford (Illinois) Convention & Visitors Bureau, VP of Marketing at Classic Vacations (Expedia), President of The Travel Institute, VP-North America for the Hawaii Visitors & Convention Bureau, and VP of Marketing and Sales at the Polynesian Cultural Center in Hawaii. David is a frequent consultant and speaker on subjects such as branding, marketing communications, tourism trends, visitor attractions, destination management/marketing, cultural tourism, and rural/eco/agri-tourism. View David's LinkedIn profile by clicking here.